On November 24, an ad for Dior's Sauvage perfume was broadcast on TV, in which movie star Johnny Depp plays the electric guitar. Depp has been the face of the French luxury brand's fragrance since 2015.
But after the ad aired, the Advertising Standards Agency - Britain's ad agency - said it had received 11 complaints from the audience, all related to Johnny Depp's presence. . "They said that Johnny Depp should not be in the ad because he was involved in the recent lawsuit".
Johnny Depp in Dior's commercial.
For many years, Depp and his ex-wife Amber Heard have not yet resolved the domestic violence scandal. Both actors accuse each other of being beaten, insulted, and given evidence that they are victims. The case has not yet distinguished right and wrong, so the public has divided sides. One side supported Amber Heard, the other side sided with Johnny Depp and assumed Heard was a liar.
While the ad received criticism from some, Depp fans saw the Sauvage perfume tacitly acknowledging Johnny Depp's innocence. Last weekend, fans used the hashtag #JusticeForJohnnyDepp (Justice for Johnny Depp) and praised Dior for not firing the actor from the campaign. They wrote: "Johnny Depp is still the face of Sauvage, because Dior is not idiots", "Quite commend Dior because they are the only sponsor not turning their back on Johnny Depp", "I will buy one Sauvage bottles in favor of Dior ".
Before that, Depp lost a lawsuit that called him a "wife beater" and had to pay the newspaper £ 630,000 in legal fees. Losing the lawsuit made his reputation badly affected. Warner Bros. decided to turn his back on Depp, knocking him out of the unfinished Fantastics Beasts series
According to the Guardian
